GOal of the century - Hyundai

GLOBAL CAMPAIGN FOR WORLD CUP 2022

BRIEF
To launch a global campaign for Hyundai, one of the main sponsors, for the FIFA World Cup 2022 with Sustainability at the heart.

INSIGHT
There are many aspects to what makes a great goal. And for Goal of the Century, it has to move millions of fans around the world.

IDEA
Last century, Maradona vs England was voted as the G.O.T.C. This is a new century and we have a new G.O.T.C. But, this one is bigger than any goals ever scored before and it requires the whole world to unite as a team to score it. The goal of a better and more sustainable future for football and the world.

CASE FILM

Launch film

OOH

The launch film was placed on various OOH locations across the globe, including UK’s most popular billboards at Piccadilly Circus.

campaign landing page

TEAM CAPTAIN

Steven Gerrard was chosen as the captain to lead “Team Century”. Their aim is to bring sustainability to the forefront of football and the world as a whole.

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A post shared by Steven Gerrard (@stevengerrard)

Team century

We will “transfer in” more players in Team Century in the next few months leading to the World Cup. After Steven Gerrard, we transferred in the biggest band in the world right now, BTS.