PROMO CAMPAIGN FOR DER KLASSIKER - dfl international

BRIEF
To launch a promo campaign for the biggest game of the Bundesliga season for an international audience.

INSIGHT
There are many things that are stereotypically considered “German”. Beer, sausages, classic music, classic art, lederhosen and of course football. A fan in Germany gets to experience it all on a match day.

IDEA
For an international audience, which doesn’t experience all the classic German things on match day, we create a campaign to take it to them. All the classic German things are packed together in Der Klassiker, because on 23rd April It’s all about Der Klassiker