sheffield f.c. with fifa 22 - kit launch campaign

BRIEF
Create a campaign for the official in-game FIFA 22 kit launch for Sheffield FC, the first football club in the world.

INSIGHT
Sheffield FC was the first ever football club in the world. The rules that they created are still being followed by the world 164 years later. Making them the First of All Time.

IDEA
There might be a debate about who the G.O.A.T (greatest of all time) is. But, there is only one F.O.A.T. As Sheffield FC was the pioneer of football rules 164 years, it’s only fitting that they create the rules for the new football world. Presenting the F.O.A.T Code