fifa e sports - branch campaign

BRIEF
FIFA wanted to separate, rebrand and relaunch their E-sports division.

INSIGHT
FIFAe gives a chance to any gamer, any where in the world to reach the top. With it’s competitive tournament everyone has the chance to become a household name

IDEA
As world fame is one of the biggest reward in FIFAe, we came up with the tagline that sums up the FIFAe experience in three simple words. Fame Your Game.