Taycan cross turismo - launch campaign

BRIEF
For the launch of Porsche Taycan Cross Turismo, we wanted to carry on the big thought of the previous model. But take it a step further.

INSIGHT
A Porsche feels different to any other car. Even if Taycan isn’t a combustion engine car, Porsche’s “Soul” is still in it. Which means it still feels and drives like a “real Porsche”.

IDEA
A Porsche does things to your body and soul, other cars can only dream of. And when it’s an electric Porsche, your soul has an experience which is truly electric. Because Porsche believes in pouring its Soul in each and every car they make. Soul, electrified.